Journal of Marketing Insights

Journal of Marketing Insights in the Classroom is a program designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing.

Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for insights by course title below—these are updated every few weeks so check back in over time. All authors of JM articles published in the last ten years are encouraged to submit slides with insights from their articles.

Please visit the JM Insights homepage for more details.

Search Insights by Marketing Courses

Principles of Marketing, Core Marketing, Introduction to Marketing Management
Brand Management
Business-to-Business Marketing
Consumer Behavior
Digital Marketing
Innovation/New ​Product Development
Marketing Analytics
Marketing Communications
Marketing Strategy
Salesforce Management
Service Marketing
Social Media Marketing

Share Insights from your Journal of Marketing Article

Author instructions​
Submission form​
Slide template ​